This is really the ‘no fun’ part of running your own home business. Once you’ve secured a loan and are ready to begin, you need to plan for how you are going to manage these funds. You may have already decided upon a system via the loan proposal that you submitted, but there’s no harm in learning the specifics. There are two different terms that are sometimes used interchangeably, but should be defined in separate terms. First is the term ‘cash.’ This is the money that you have right now to work on your business. It is easy to get to and it’s just sitting there waiting. On the other hand ‘cash flow’ is the money as it moves in and out of your business. A good thing to note is that ‘cash’ is not necessarily the profits that you are making. Profits are expected, but not guaranteed necessarily. You have to look at what you actually have, rather than what you hope to have. Cash flow is the money that you have to watch each month. It includes both the expenses that you have along with the income that you make. This is an important area to watch rather than what kind of money you have at any given time. You wouldn’t just look at your checkbook to see if you have enough money for groceries and then buy some if you do, you would make sure that more money was coming in, or was expected to come in, right? To separate cash flow even further, you will look at the positive and the negative sides. Positive cash flow is good; it means that you are making more money than you are paying out. And while this is a sign that your business is doing well, it’s not the only sign. Negative cash flow is an indication of a problem. It means that you are spending more than you are making and this could be the beginning of a disaster if you’re not paying attention. If you’re not able to borrow any more money to help during this slow time, this is a problem. But this is just the tip of the iceberg for financial education and your small business. You need to be vigilant about your numbers in order to maintain your success as well as your sanity. CASH FLOW AND MANAGING IT Let’s talk for a minute about the ins and outs of cash flow. There are three basic components to cash flow. First you will need to consider operating cash flow. This is also known as working capital. This is what you make when you sell a product or a service. This is where you will see your profits begin, though it is not the only way that you can make your money grow. This is also the area that is most under your control because you can see it on a daily basis. The next area is your financing cash flow. This is the money that you have made from the loan that you have taken out. So, in a sense, this is not your money. This is also considered to be money that you are paying to repay your loan or other financing options. And while you need to watch this process, it is fairly static. And lastly is your investing cash flow. This is generated from your investments—as the name denotes. This might be caused by machines or equipment that you have invested in to other non-operating costs. You may also have investing cash flow through outside sources of income. But the main point of watching your cash flow is to protect the financial health of your business. And in order to do so, you will need to aware at all times of what you are spending and what you are making. Each month you should be keeping a detailed report of the ins and outs of your financials and make decisions based upon it. This is where your organization skills will be tested as well as your stomach. First of all, you’ll need to know when you’re going to need money and where you’re going to get it from. Think of it as your household bills and knowing when they need to be paid off. Keep a calendar or some sort of record of the expenses so that you are aware when you will need to be making profits to cover them, or at least have a motivator to make those profits. As for your stomach, watching the money flow out of your business can be painful to watch, especially in the beginning, but not knowing that you are headed into trouble can be even worse. You want to make sure that you are watching and learning from each month, rather than burying your head in the sand until there is a major financial problem. That said, you will want to start considering maintaining good relationships with your lenders (paying them on time!) as well as other possible sources of revenue should your profits fall during a month. Create a plan for your cash flow and you will find that your business will find a way to keep up with your goals.
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